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Introduction Jacques Nasser was born in Lebanon in 1949, but grew up in Australia. He joined Ford's Australian operation as a financial analyst before he was barely 20, eager to see the world. In 1973, he came to the United States to join Ford's North American Truck Operations and the company's finance staff. Nasser jumped at the opportunity to travel around the world by accepting International assignments, which others avoided to places like Thailand, The Philippines, Venezuela and Argentina. He moved back to the United States after being promoted to the key position of President of Ford Automotive Operations and finally in 1999, he became Ford's CEO. Jacques Nasser has been portrayed as a man that possesses good and Impeccable leadership qualities. Before Nasser came on board of Ford's Motor Co., Ford had been a company that efficiently made cars, and in recent years at least, earned solid profits. Nasser has plans to take Ford to the forefront of the Motor industry and transform it into a nimble, flexible organization and better attuned to the International automobile Industry he sees emerging. From the very time Nasser joined Ford, he had displayed hardworking abilities, being from a modest and often intolerant surroundings as a Lebanese born immigrant in Anglo-dominated Australia. Jacques Nasser in his quest to make ford a front-runner in the motor Industry exhibited several signs of leadership, which has made the company progress. Jacques, in addition to having a profile that includes speaking fluent English, Arabic, Spanish and Portuguese (which are all qualities that a person involved in global operations of a business should possess), also speaks the most important language that any auto executive can understand: the language of a passion for cars that is respected by both consumers and enthusiasts alike, as reported in the Detroit News. As President and Chief executive officer of Ford Motor Company, Nasser has all of the credentials that point to a natural rise to top level management of a global automaker while continuing to embrace the equities that helped him to his ascension. As a true car lover, Jacques usually drives Ford's cars and other competitor's cars to know their various mechanisms, how they run and any other way it could be improved. Other executives are known to be usually driven around by personal chauffeurs, while Nasser derives joy from driving himself to wherever he is going with his sport cars. In the Management textbook by Griffin, hundreds of studies have been

Persuasion, Manipulation, and Seduction as Related to Human Communication Essay

Johnson 2 Since the beginning of the human race, human have use some sort of influence to get other to do what they want them to do. The earliest example of this can be seen in the Garden of Eden, where Adam was influenced to eat from the forbidden fruit. For the purpose of this paper we will attempt to compare the effect of persuasion, manipulation, and seduction as it relates to human communication. Much of human communication involves attempts to influence. It is done verbally and non-verbally, consciously and unconsciously, honestly and deceitfully. Some people may be swayed with reason and logic or by emotions and character. There is no doubt that the power to persuade is a coveted tool for anyone regardless of how they wish to use it. However, beyond simple persuasion are other acts of influence that are just as powerful. The terms persuasion, manipulation, and seduction are sometimes used interchangeable when describing influential behavior (Newell, 2010). Persuasion is the act of influencing others, who are conscious of the intent, through communication. That is they are conscious that attempted influencing is taking place. Also it is under the assumed umbrella of free will meaning that there is no form of duress or outside pressure involved that would force influence. While persuasion is an act that takes place between at least two conscious parties, manipulation happens when the side being influenced is not aware of it. That is a human is programmed over time to execute everyday decisions mindlessly based on the expected behavior of themselves and others. Manipulation takes place when a conscious person triggers an automatic response from an unconscious thinker. The art of seduction, as it is often described, is a kin to persuasion as its intent to influence is known. What sets it apart, Johnson 3 however, is the influencer (seducer) is setup to be the object of desire that will complete the missing parts of audience so that they may be complete (Codoban, 2006). Seduction is also a form of manipulation as it draws upon social programming and natural responses of people. As the tern is used mostly in the relationships of a man and a woman (or sexual preference), there are many programmed and natural responses that take place when a seducer successfully makes themselves the object of another’s desire (Newell, 2006). Sometimes the lines may be blurred when influencing takes place. There are definite moral stigmas attached to each of these influencing techniques. While persuasion has a broad connotation of simple attempts of influence to any audiences, manipulation and seduction have specific undertones of being immoral (Newell, 2006). Modern day persuasive devices are all around us and not all are as obvious as we they are, they can be very subtle. There are many ways in which people work to persuade. In advertising, commercials, magazines, movies, and political campaigns often times we see more empty promises, which classifies much of what we see in those arenas as seduction. On the other hand some of what we see in politics and marketing are closer to manipulation than seduction (Tuenge, 2010). Examples of manipulative devices given by Codoban (2006) were as follow, reciprocity, the consistency mechanism and social proof principle (p. 153-154).

Literature Review on Customer Service Management on Emirates

BUS 324 Services Marketing Group Assignment 2: Literature Review Emirates Airlines Done By: Sheela Mehta Date: 14/11/2012 Literature Review on Customer Service Management Introduction One among many of the definitions given to customer service by Jay Kandampully (2012) in his book â€Å"Service Management: A New Paradigm in Retailing† are â€Å"Customer Service is a series of activities designed to enhance the level of customer satisfaction- that is, the feeling that a product or service has met the customer expectations.†As the service industry’s importance has started to rise, things like customer service, relationships and experiences have become important aspects to service companies in order to achieve success.†¦show more content†¦Two things discovered in this paper to have an impact on customer satisfaction are service quality and customer perceptions of service encounters [ (Durvasula, Lysonski and Mehta 2005) ]. Some of the important or key factors that can help shape the customer service function are: * Reliability, companies need to be able to meet or rather exceed customer expectations. * Availability, companies need to make their customer service available at all times and through multiple channels. * Return calls, they need to make sure their customers have someone to talk to when needed. * Service failure recovery, this can determine how customers will spread information about the company. * Customer service as organization culture, every employee needs to be a customer service rep and should give their best when interacting with a customer. (Winston n.d.) Customer Relationship Management (CRM) Another important concept to consider when talking about customer service is Customer Relationship Management (CRM). Despite large amounts of research carried out on this topic, there is no agreement on what CRM really is and how a CRM strategy can be developed. 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Results: almost an eighth of UAE airports use at least one type of social media platform; Facebook users of Emirates airlines constituted 15% while Etihad constitutedRead MoreAn Evaluation on the Customer Relationship Management (Crm) Service Marketing (Sm) with Special Reference to Emirates Airline†30191 Words   |  121 PagesDISSERTATION â€Å"AN EVALUATION ON THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) amp; SERVICE MARKETING (SM) WITH SPECIAL REFERENCE TO EMIRATES AIRLINE† March 8, 2010 By: YASIR ALI 0811866996244 Dissertation submitted In the partial fulfillment of the requirement For the degree of MASTER OF BUSINESS ADMINISTRATION (FINANCE) UNIVERSITY OF WALES, UK. 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